Zoella
@zoella280390 · 10.4M subscribers · Vlog
What's overperforming on Zoella
Views vs the channel's age-adjusted median for the same format — anything ≥2x is an outlier worth studying.
Boyfriend VS Brother Part 2! | Zoella
Zoella · 7.5M views
Boyfriend Does My ASOS Shop | Zoella
Zoella · 5.3M views
Turning My Brother Into Pennywise | Zoella
Zoella · 4.7M views
Brother Does My Makeup (Shock Edition) | Zoella
Zoella · 4.8M views
Reacting To Our 90's Childhood Toys | Zoella
Zoella · 4.2M views
The Biggest Primark Haul I've Ever Done | Zoella
Zoella · 4.3M views
Vlog outliers worth modeling next
Videos in this niche pulling far more views than their channel's size should allow — the formats to riff on.
i didn’t expect to find this
Sydney Serena · 4.1M views
i think i just found my dream top on poshmark
Sydney Serena · 3.9M views
i woke up at 5am for a week
Sydney Serena · 1.7M views
Another outlier in this niche worth modeling
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Another outlier in this niche worth modeling
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Another outlier in this niche worth modeling
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