Yes Theory
@yestheory · 10M subscribers · Travel
What's overperforming on Yes Theory
Views vs the channel's age-adjusted median for the same format — anything ≥2x is an outlier worth studying.
Exploring the World's Largest $100 Billion Failed Ghost City (why did nobody move here?)
Yes Theory · 9.7M views
Exploring the Paranoid Country with 374,142 Bunkers to Hide Everyone (how is this possible?)
Yes Theory · 8.7M views
Inside Japan's Illegal Drifting Underworld - TOKYO DRIFT
Yes Theory · 6.9M views
Exploring the Secret US Government Town with No Internet & Phone Service (100% Disconnected?)
Yes Theory · 5.3M views
"He's not human" - The Most Isolated Man in the World
Yes Theory · 4.8M views
This Village Pays You $70,000 To Move There (is it a scam?)
Yes Theory · 4.7M views
Travel outliers worth modeling next
Videos in this niche pulling far more views than their channel's size should allow — the formats to riff on.
They Told Me Not To Go Here (Africa’s Most Dangerous Slum)
Drew Binsky · 4.8M views
He Is The Only Prisoner In This American Jail
Drew Binsky · 3.4M views
Could you spend 96 hours on this train across Canada? 😍🇨🇦
Kara and Nate · 2.4M views
Another outlier in this niche worth modeling
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Another outlier in this niche worth modeling
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Another outlier in this niche worth modeling
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