James Charles
@jamescharles · 23.8M subscribers · Beauty
What's overperforming on James Charles
Views vs the channel's age-adjusted median for the same format — anything ≥2x is an outlier worth studying.
TRYING BRANDS THAT DUPED MY PRODUCTS... ☕️
James Charles · 2.3M views
I Bought Every TikTok Makeup AD On My FYP!
James Charles · 2.3M views
EXPOSING 2025 BEAUTY ADVENT CALENDARS 😭
James Charles · 2.1M views
HIGH SISTERS MAKEUP TUTORIAL 🍃
James Charles · 2.2M views
COOKING A THANKSGIVING FEAST USING TIKTOK HACKS
James Charles · 1.8M views
FULL FACE OF CONTROVERSIAL NEW MAKEUP LAUNCHES
James Charles · 1.7M views
Beauty outliers worth modeling next
Videos in this niche pulling far more views than their channel's size should allow — the formats to riff on.
Glassy AF Lips? Meet Your New Obsession 😍 #FAUXFILLER
Huda Beauty · 12.2M views
I Built My Dream Skin Studio (ONE/SIZE Reveal) | PatrickStarrr
PatrickStarrr · 566K views
Huda Reacts: Creator Making A Pressed Powder with EASY BAKE!! 😱
Huda Beauty · 6.8M views
Another outlier in this niche worth modeling
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Another outlier in this niche worth modeling
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Another outlier in this niche worth modeling
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